Brand new for 2010, Mattel introduces a comprehensive portfolio of World Wrestling Entertainment® action figures and accessories that bring all of the action-packed excitement and entertainment of WWE® to fans of all ages.

Created with both kids and collectors in mind, the action figure line truly brings the drama and action of WWE® home and offers something for every fan. Kids can recreate their favorite matches with the approximately seven-inch basic WWE figures, from the “Monday Night Raw®,” “Friday Night SmackDown®” and “ECW®” rosters, which are created in real “WWE Superstar scale,” and deliver hook throwin’, flip-kickin’ moves with the new FlexForce™ Action Figures.

WWE Elite Collection and WWE Entrance Greats™, which were created with the ultimate collector in mind, feature for the first time individual stands, authentic costumes, extreme articulation and amazing accuracy that even the most discerning collector will appreciate.

The assortment of WWE Superstar rings takes fans and kids beyond the typical play experience with Pro-Tension™ technology that allows the action figures to bounce off the ropes and recreate the hard pounding action of real WWE matches. The WWE Superstar Ring Assortment features “Monday Night Raw”, “Friday Night SmackDown” and “ECW” rings, all with spring-loaded mats and authentic logos, while the Breakdown Brawl Ring has strategically placed launch points that work with the FlexForce™ action figures and accessories to take match action to the limit.

Mattel introduces a new line of WWE role play items from Championship Belts to rings to other WWE Superstar accessories. Giving everyone a chance to be the king of the ring, the Championship Belts feature large metallic-finish medallions with a one-time adjustable waistline to fit kids of all ages. The Ultimate WWE Championship Belt plays six different entrance themes for six of the hottest WWE Superstars and comes complete with animated lights, WWE Superstar sounds and a spinning center medallion!

With WWE Tough Talkers™ and WWE Superstar Match-Ups assortments, kids can gear up and imitate their favorite WWE Superstar moves with the action figures for double the fun! With motion-activated gear that speaks real WWE Superstar catch phrases and makes cool striking sounds, and authentic costume accessories, kids will really feel like a part of the WWE action.

The multi-function Ring Action Megaphone allows kids to try their hand at announcing the main event with a voice amplifier and six different signature sayings and sounds from six of the hottest WWE Superstars.

The ultimate spring collection is officially here with the introduction of Mattel’s new WWE product line!